About Us

Do you know the scene in The Grinch when he gets invited to the Holiday Cheermeister and he loudly exclaims “BUT WHAT WILL I WEAR?” 

That has been me for about 90% of my life. I have always been fixated on what I wear, how I wear it, whether or not it will be the right style for the event…

What will other people be wearing?

Is a tiara too much for this outfit???

I didn’t even wear my first pair of sweatpants until I was in 3rd year university because I was always overdressed for everything. 

As much as I love my deep infatuation with fashion, in recent years I have realized that my need to dress a certain way also came from a place of insecurity. A need to “fit in”, but also to stand out. I spent years dressing up, but also secretly only wearing long sleeves to cover my arms that I thought were fat. I wore skirts and dresses to hide my lower stomach. I often heard myself saying “I could never pull that off” or “must be nice to wear things like that” more than I care to admit. In the past few years I have pushed myself outside of my fashion comfort zones. I challenge myself to wear strapless tops out. I encourage myself to wear tight dresses even when I feel bloated. However, I also honour myself wearing high waisted bathing suits in the summer, or throwing on a pair of Spanx under my dress when I want a day to just simply not be aware of my body. 

Fashion to me is about putting your best foot forward. It is about showing off who you are. Over the years I have supported lots of friends in finding clothes they feel good in, always packing extra stuff in case they need something to feel cute in. However, the thing I hate the most about fashion is the pressure for it to look “one way”. Many think that in order to feel stylish they have to be extremely thin, have thick luxurious hair, and spend thousands of dollars keeping up with the trends. But in my opinion, fashion is for everyone. Something I believe I offer is experience. Experience of feeling inadequate. Experience of not fitting into standard sizing. Experience of having friends who always seemed to wear smaller sizes than me. But I also have the experience of now coming out the other side of these ideals and realizing I am worthy of looking and feeling good - no matter my size, age, income bracket etc. 

What this business is about is helping those around me find their confidence by finding their best “fit”, their “Con-fit-dence” as I like to say. My business is not even really about fashion, it is about feeling good in your body, because it is yours for life. How you dress it, talk to it and care for it is important. SO - let me take the stress of knowing how to dress it away from you. Let me help you feel your “fit” without even having to go to the gym!

Our Staff (Oh wait it’s just me lol)

Name: Laura Elliot

Location: Oakville, ON

Career: Gerontologist/Educator with DementiAbility Enterprises, CEO of PrettyLittleStyle (does that make me sound cool?)

Hobbies: In my spare time you will find me shopping, cuddling my Australian Shepard Margot, cooking with my partner Ben, going out with friends, scrolling Pinterest, or curled up in some wild position reading a book.

Fun facts about me: I read 40 books a year, I am a godmother two perfect godchildren named Koah and Summer, my Australian Shepard was named after Margot Robbie so we call her “Margot Doggie”, and if you can’t find me I am usually out buying a coffee.

Fashion Experience: Years of costume design and Head of Wardrobe/Hair and Makeup for theatre shows. However, to be totally honest, I am completely self taught. I do a lot of online searching for style inspiration. Charly Goss is my absolute style icon. I also love TheBirdsPapaya, Kelclight and OliviaFredaCurves. However, my truest fashion inspiration is Marilyn Monroe. Okay that’s a lie, it started with Ashley Tisdale rocking skirts over jeans but that makes my stomach hurt to think about. All of this to say, inspiration comes from every where. I spent a lot of days stewing over taking someone else’s style with this business. However, I have realized that is not possible if I stay authentic to who I am. The experience you purchase is mine and mine alone, with influences from people I deeply admire. Have a question? Message me! I can’t wait to hear from you!